reco check list incase you haven't already seen this!

Meeting the minimum requirements

Is the name of the brokerage clearly and prominently

identified?

Is the name of the brokerage the same as the one

which is registered with RECO?

Does the designation “brokerage” or “real estate

brokerage” appear with the brokerage name?

If a salesperson or broker is placing the

advertisement, is his or her name clearly and

prominently indicated?

If a salesperson or broker is identified, is the name

used the same as the one which is registered with

RECO?

If a salesperson or broker is identified, the applicable

description must be used:

•

broker of record

•

real estate broker of record

•

broker

•

real estate broker

•

salesperson

•

real estate salesperson

•

sales representative

•

representative

real estate sales

•

or the French equivalents.

Avoiding prohibited content

Are all statements factually correct, accurate and

verifiable?

and mean what you say.

You must say what you mean,

Is all text clearly legible by the intended audience?

If a comparative claim is made, has the basis of the

claim or other information been included to avoid

misleading the audience?

If a statement regarding business volume

or trading activity is made, has sufficient

information been included to avoid misleading

the audience or otherwise appearing to

be inaccurate?

If a promise or offer is made, have any conditions

or limitations been identified?

If the conditions or limitations are not spelled out,

is information provided about where to obtain the

complete conditions or limitations?

If an honour or award is mentioned, has the source,

date or other information been included to avoid

misleading the audience or otherwise appearing to

be inaccurate? If it is a team award, is that fact and

the size of the team evident?

Don’t use words or terms to describe a brokerage,

broker or salesperson that could be confused

with the applicable descriptions noted within this

document.

Don’t include anything, such as images or text, that

could be used to identify a specific property, unless

written consent of the owner has been obtained.

Don’t include anything that could be used to

identify a party to a transaction, unless written

consent from that party has been obtained.

Don’t include anything that could be used to

determine the contents of an agreement, unless

written consent from all parties has been obtained